Aster DM Healthcare has launched #iPLEDGE, as part of its Aster SAFEROADS CSR programme, a campaign to help raise awareness on road safety headlined by the legendary cricketer Sachin Tendulkar. #iPLEDGE was rolled out in the GCC and India following its joint announcement by Dr. Azad Moopen, Founding Chairman & Managing Director of Aster DM Healthcare and Tendulkar in New Delhi.
Part of the company’s wider CSR programme Aster SAFEROADS, #iPLEDGE calls for action amongst citizens and expatriate communities in the GCC and India to be more mindful of their presence on the roads and not to be distracted or risk their lives by making simple errors.
Road safety is a major concern as the mortality and disability it brings impacts not just the victims’ loved ones but the countries itself.3 It has been reported that traffic accidents are projected to be the fifth leading cause of death and the third leading cause of disability worldwide by 2030.4 Particularly in India and Middle East countries, the incidence of traffic injury is much higher than in the USA and Europe.5 Another report suggested that the Middle East and North Africa region has the second highest road fatality rate in the world.6 In the GCC, the data is equally alarming with nearly 10,000 people killed in 2014 due to road accidents according to a study by Natrans Arabia.7 In India, it was reported that one person dies of road accidents every four minutes in 2013.8
With this in mind, Aster is encouraging young schoolchildren to take the “pledges” with the hope of influencing their elders to do the same. A road show has been activated in India and the GCC to spend time in various schools and raise awareness among students.
Aster SAFEROADS #iPLEDGE incorporates four clear recommendations:
• #iPLEDGE to always wear a seat belt
• #iPLEDGE to not be on the phone while driving
• #iPLEDGE to use zebra crossing, subways and footpaths.
• #iPLEDGE to always wear a helmet.
Launch of School Education Programme on Road Safety and Awareness.
Make Roads Safer - Gulf Model School – Dubai
Sachin Tendulkar: We are Pledging to Make Our Roads a Safer Place
Aster Saferoads #ipledge event in Delhi – Highlights
Make Roads Safer, UIPS School, Dubai
Safety Tips for Road Accident Prevention-STRAP English Version